As the Director of Corporate and Community Engagement at Kansas City Hospice & Palliative Care, Karen Massman Vanasdale plays a pivotal role in shaping the organization’s outreach and partnership strategies. With a strong foundation in marketing communications and business development, she leads a dynamic team...
As the Director of Corporate and Community Engagement at Kansas City Hospice & Palliative Care, Karen Massman Vanasdale plays a pivotal role in shaping the organization’s outreach and partnership strategies. With a strong foundation in marketing communications and business development, she leads a dynamic team focused on fostering meaningful corporate philanthropic partnerships and enhancing community engagement initiatives. Karen’s strategic approach involves collaborating with diverse stakeholders, including local businesses, community organizations, and healthcare providers, to create innovative programs that resonate with the community's needs and align with the hospice’s mission.
Under her leadership, key projects have included the development of impactful workplace campaigns and third-party events that not only raise awareness about hospice and palliative care but also generate vital resources for the organization. By leveraging her expertise in integrated marketing and cause marketing partnerships, Karen has successfully increased engagement levels, driving both participation and donations through compelling storytelling and targeted outreach efforts.
Her passion for connecting businesses and nonprofit organizations is evident in her strategic planning and event management skills, which have been instrumental in executing high-profile initiatives that engage the community and elevate the organization’s profile. Karen’s commitment to enhancing Kansas City Hospice & Palliative Care’s vision and culture is reflected in her ability to build dynamic relationships and foster collaboration, ensuring that the organization continues to thrive in its mission to provide compassionate care to those in need.
