As President of Ascential Media LLC, Al Yahner brings over 20 years of expertise in local advertising and brand building, positioning the agency as a leader in innovative advertising solutions. His extensive background encompasses a diverse range of media, from traditional platforms to complex digital...
As President of Ascential Media LLC, Al Yahner brings over 20 years of expertise in local advertising and brand building, positioning the agency as a leader in innovative advertising solutions. His extensive background encompasses a diverse range of media, from traditional platforms to complex digital advertising products, including paid search, SEO, and display advertising. Al's strategic vision has been instrumental in developing conversion-friendly websites that not only enhance user experience but also drive measurable results for clients.
Under his leadership, Ascential Media has successfully executed key projects that leverage advanced online display programs, including behavioral targeting and Facebook advertising, ensuring that clients reach their target audiences effectively. Al's proficiency in managing search engine performance through both organic and paid search strategies has significantly improved client visibility and engagement in a competitive marketplace. Additionally, his commitment to integrating mobile applications into advertising strategies reflects his forward-thinking approach to media consumption trends.
Al excels in face-to-face B2B sales and has a proven track record in sales automation roll-outs, training, and leadership, fostering a culture of excellence within his team. His analytical skills and expertise in local search have enabled Ascential Media to deliver tailored solutions that meet the unique needs of small to medium-sized businesses. By leveraging Power of Agency agreements, Al has empowered clients to maximize their advertising budgets while achieving impactful branding results across print, magazines, and digital platforms. His holistic approach to advertising not only drives growth for clients but also positions Ascential Media as a trusted partner in navigating the evolving landscape of local advertising.
