Keren Cole, as the Founder and Media Director of M. Rider, LLC, stands at the forefront of innovative media strategy, leveraging her extensive experience to craft holistic, multi-channel campaigns that resonate with diverse audiences. With a robust background in both B2C and B2B sectors, Keren...
Keren Cole, as the Founder and Media Director of M. Rider, LLC, stands at the forefront of innovative media strategy, leveraging her extensive experience to craft holistic, multi-channel campaigns that resonate with diverse audiences. With a robust background in both B2C and B2B sectors, Keren excels in developing tailored media strategies that not only increase brand awareness but also drive measurable responses. Her approach transcends traditional media boundaries, integrating performance marketing with consumer insights to create impactful narratives that engage target demographics.
At M. Rider, Keren is currently spearheading several key projects that exemplify her commitment to audience-centric media solutions. One notable initiative involves a comprehensive paid media strategy for a national brand, where she utilizes multi-touch attribution models to optimize campaign performance across various platforms. This project highlights her expertise in strategic planning and integrated marketing, ensuring that every touchpoint is aligned with the brand's objectives and resonates with the intended audience.
Keren's leadership is characterized by her ability to build and nurture high-performing media teams from the ground up. She fosters a collaborative environment that encourages creativity and innovation, empowering her team to explore new avenues in social media and traditional media channels. Her dedication to continuous learning and adaptation in the ever-evolving media landscape positions M. Rider, LLC as a leader in delivering results-driven marketing solutions. With Keren at the helm, clients can trust that their media strategies are not just about following trends but about genuinely understanding and engaging their audiences to drive action.
