Lina Sands currently serves as the Director of Sales at Prisa Media USA, where she leverages her extensive expertise in account management and media planning to drive innovative advertising solutions for a diverse range of clients. With a keen focus on digital-first innovation, Lina is...
Lina Sands currently serves as the Director of Sales at Prisa Media USA, where she leverages her extensive expertise in account management and media planning to drive innovative advertising solutions for a diverse range of clients. With a keen focus on digital-first innovation, Lina is at the forefront of developing full-funnel strategies that empower brands to connect authentically with multicultural audiences. Her role involves spearheading key projects that integrate mobile marketing and social media, ensuring that campaigns resonate across multiple touchpoints and deliver measurable results.
At Prisa Media USA, the largest Spanish-language media company globally, Lina is committed to harnessing the power of cultural awareness in advertising. She believes that understanding the nuances of diverse communities is crucial for creating impactful narratives that foster long-lasting connections. Her passion for storytelling is evident in her approach to marketing presentations, where she emphasizes the importance of engaging content that not only informs but also inspires action.
Lina's expertise in media buying and online advertising allows her to navigate the complexities of the modern media landscape, ensuring that her clients achieve optimal visibility and engagement. By focusing on multi-touchpoint attribution, she provides valuable insights that help brands refine their strategies and maximize their return on investment. As a creative innovator who thrives on collaboration, Lina is dedicated to bringing ideas to life and driving success for both her clients and the communities they serve.
