As the Senior Director of Content Strategy & Publications at the Baltimore Museum of Art (BMA), Jessica Novak plays a pivotal role in shaping the museum's narrative and enhancing its engagement with diverse audiences. With over 20 years of experience in print and digital publishing,...
As the Senior Director of Content Strategy & Publications at the Baltimore Museum of Art (BMA), Jessica Novak plays a pivotal role in shaping the museum's narrative and enhancing its engagement with diverse audiences. With over 20 years of experience in print and digital publishing, Jessica leads a dynamic, data-driven team dedicated to crafting compelling content that aligns with the museum's strategic goals. Her expertise in content strategy is complemented by her strong background in editing and publicity, ensuring that all communications resonate with both members and the broader community.
Jessica's current projects reflect her commitment to innovative storytelling and audience engagement. She spearheads the development of comprehensive marketing communication plans that integrate various channels, including the BMA’s website, social media platforms, and print publications like the museum magazine and exhibition catalogues. Under her leadership, the team excels in idea generation and research, producing high-quality content that not only informs but also inspires. Jessica’s proficiency in Adobe Creative Suite and HTML allows her to oversee the visual and technical aspects of content creation, ensuring a cohesive and engaging user experience.
A graduate with a master's degree in writing from Towson University, Jessica is passionate about fostering a collaborative environment where her team can thrive. She believes in the power of emotionally intelligent leadership, which enables her to cultivate talent and encourage professional growth within her team. By leveraging her skills in content strategy and team leadership, Jessica Novak continues to elevate the BMA’s mission, making art accessible and engaging for all.
