Alberto Moriana is a seasoned expert in the retail landscape, currently leveraging his extensive experience as a freelance consultant, speaker, and advisor. With a distinguished career as a Senior Vice President at Procter & Gamble, Alberto has honed his expertise in building high-level relationships with...
Alberto Moriana is a seasoned expert in the retail landscape, currently leveraging his extensive experience as a freelance consultant, speaker, and advisor. With a distinguished career as a Senior Vice President at Procter & Gamble, Alberto has honed his expertise in building high-level relationships with major retailers across seven different countries in Latin America and Europe. His profound understanding of grocery retail trends and the development of innovative retail strategies positions him as a thought leader in the industry.
At the intersection of neuroscience and business, Alberto applies insights into shopping behaviors and trends to help organizations navigate the complexities of the retail environment. His work focuses on the evolution of retail formats and the socio-economic dynamics of Latin American markets, enabling businesses to adapt and thrive in a rapidly changing landscape. As a frequent speaker at industry events, he shares his knowledge on shopper marketing, pricing strategies, and the influence of social dynamics on consumer behavior.
Alberto’s role as a representative in key industry bodies further underscores his commitment to advancing the retail sector. His specialties in marketing management, cross-functional team leadership, and product development empower him to drive impactful business strategies that resonate with both consumers and retailers alike. With a keen eye for categorization and a deep understanding of fast-moving consumer goods (FMCG), Alberto Moriana continues to inspire and guide businesses seeking to enhance their market presence and operational effectiveness in the competitive retail arena.
