Julien Le Roux currently serves as the Head of Growth at happn, where he spearheads user acquisition initiatives across diverse global markets, including APAC, EMEA, and LATAM. Leading a dynamic team of five, Julien harnesses the power of various social media platforms—such as TikTok, Google...
Julien Le Roux currently serves as the Head of Growth at happn, where he spearheads user acquisition initiatives across diverse global markets, including APAC, EMEA, and LATAM. Leading a dynamic team of five, Julien harnesses the power of various social media platforms—such as TikTok, Google Ads, Meta, Snapchat, Reddit, Twitter, AppLovin, and Unity—to drive engagement and expand the user base. His strategic approach to growth is underpinned by a deep understanding of digital marketing trends and consumer behavior, allowing him to craft targeted campaigns that resonate with users across different cultures and demographics.
In addition to his expertise in user acquisition, Julien is responsible for the app store optimization (ASO) strategy, where he leverages data analysis to derive cultural insights and develop market-specific strategies for over ten countries. His work involves optimizing product pages, enhancing cost-per-install (CPI) metrics, and orchestrating in-app events that elevate user experience and retention. By employing growth hacking techniques and focusing on key performance indicators (KPIs), Julien ensures that happn not only attracts new users but also maximizes their lifetime value (LTV).
With a robust background in business strategy and entrepreneurship, Julien’s leadership style emphasizes collaboration and innovation. He is adept at performance reporting and management, continuously refining strategies to align with the evolving landscape of the dating app industry. His commitment to fostering a data-driven culture within his team has positioned happn as a frontrunner in the competitive online dating market, making meaningful connections happen for users worldwide.
