Marcella Lavras serves as a Client Partner at Amazon Ads, where she plays a pivotal role in driving growth and engagement for grocery brands, particularly those under the Mars Food & Nutrition and Mars Snacking umbrellas. In her current position, Marcella leverages Amazon's robust advertising...
Marcella Lavras serves as a Client Partner at Amazon Ads, where she plays a pivotal role in driving growth and engagement for grocery brands, particularly those under the Mars Food & Nutrition and Mars Snacking umbrellas. In her current position, Marcella leverages Amazon's robust advertising solutions to enhance brand visibility, foster consumer consideration, and ultimately increase purchase intent both on and off the Amazon platform. Her expertise in digital media and strategic thinking allows her to navigate the complexities of the business cycle, ensuring that her clients not only meet but exceed their marketing objectives.
On a daily basis, Marcella collaborates with a diverse range of industry experts, including retail strategists and brand professionals, to uncover insights that address critical business challenges. This cross-functional partnership is essential in developing tailored advertising strategies that resonate with target audiences. Her proficiency in tools like Salesforce.com and Microsoft Excel enables her to analyze campaign performance effectively, optimizing ad spend and maximizing return on investment for her clients.
Marcella's strong communication skills and time management abilities are crucial in maintaining productive relationships with her clients, ensuring that their needs are met promptly and efficiently. Additionally, her fluency in Brazilian Portuguese allows her to engage with a broader range of stakeholders, enhancing collaboration and expanding market reach. Through her innovative approach and commitment to client success, Marcella continues to make a significant impact in the fast-evolving landscape of digital advertising at Amazon.
