Courtney Versteeg is a seasoned marketing professional with two decades of experience, currently serving as the Head of Digital Marketing and eCommerce at United Rentals, the largest equipment rental company in the United States. In this pivotal role, Courtney leverages her extensive expertise in SaaS,...
Courtney Versteeg is a seasoned marketing professional with two decades of experience, currently serving as the Head of Digital Marketing and eCommerce at United Rentals, the largest equipment rental company in the United States. In this pivotal role, Courtney leverages her extensive expertise in SaaS, demand generation, and digital marketing to drive strategic initiatives that enhance the company's online presence and revenue streams.
Under her leadership, the digital marketing team focuses on optimizing search engine performance through robust SEO and SEM strategies, ensuring that United Rentals remains competitive in a rapidly evolving digital landscape. Courtney oversees the development and execution of comprehensive campaign strategies designed to nurture leads and expand the sales pipeline, effectively bridging the gap between marketing and sales enablement.
Her analytical mindset allows her to manage the marketing tech stack efficiently, utilizing data-driven insights to maximize return on investment. By integrating advanced analytics into marketing operations, Courtney ensures that every campaign is not only creative but also measurable, enabling continuous improvement and optimization.
In addition to her technical skills, Courtney's collaborative approach fosters a culture of innovation within her team, encouraging the exploration of new digital marketing trends and technologies. With a strong foundation in project management and field marketing, she is adept at aligning cross-functional teams to achieve common goals. As United Rentals continues to grow its digital footprint, Courtney Versteeg remains at the forefront, driving initiatives that position the company as a leader in the equipment rental industry.
