Mardan Altynbekov serves as the Executive Director and Head of Product for Choco Holding, where he plays a pivotal role in shaping the company's innovative SuperApp and Ecosystem. With over seven years of experience in product management, Mardan has a proven track record of leading...
Mardan Altynbekov serves as the Executive Director and Head of Product for Choco Holding, where he plays a pivotal role in shaping the company's innovative SuperApp and Ecosystem. With over seven years of experience in product management, Mardan has a proven track record of leading cross-functional teams to deliver transformative solutions across various sectors, including Fintech, E-Commerce, Mobility, and HR Tech. His expertise lies in driving product-led growth, enhancing user engagement, and streamlining business processes, making him a valuable asset in today’s competitive landscape.
At Choco Holding, Mardan is currently spearheading the development of cutting-edge B2C SuperApp and B2B mobile applications, focusing on optimizing payment and authorization processes to ensure a seamless user experience. His leadership is instrumental in enhancing the DevOps infrastructure, which is crucial for scalability and operational efficiency. Mardan’s North Star Metric—Maximizing Services per User—guides his strategic initiatives, ensuring that the products not only meet but exceed user expectations.
In 2022, he achieved a significant milestone by leading a comprehensive rebranding and total redesign of the Choco Ecosystem, which not only revitalized the brand but also improved user retention and engagement metrics. Mardan’s proficiency in methodologies such as Scrum, User-Centered Design, and the Moscow Model, combined with his strong communication and partner relationship management skills, empowers his teams to innovate and collaborate effectively. As Choco Holding continues to expand its footprint in the digital landscape, Mardan Altynbekov remains at the forefront, driving the evolution of products that redefine user experiences and set new industry standards.
