Amanda Powers Han has dedicated her career to advancing the healthcare marketing landscape at Greater Than One (GTO), where she has honed her expertise in digital marketing and media strategy. As a Senior Partner since 2011, Amanda has played a pivotal role in expanding GTO's...
Amanda Powers Han has dedicated her career to advancing the healthcare marketing landscape at Greater Than One (GTO), where she has honed her expertise in digital marketing and media strategy. As a Senior Partner since 2011, Amanda has played a pivotal role in expanding GTO's footprint on the West Coast by establishing the San Francisco office. This strategic move has allowed her to cultivate strong relationships with a diverse range of clients, from innovative start-ups to established billion-dollar multinationals, ensuring that GTO remains at the forefront of healthcare marketing.
In her current role, Amanda oversees all media engagements, leveraging her extensive experience in digital media, social media, and analytics to drive impactful campaigns that resonate with target audiences. Her deep understanding of client services and strategic planning enables her to deliver tailored solutions that meet the unique needs of each client. Amanda's proficiency in search engine marketing (SEM), pay-per-click (PPC) advertising, and direct marketing has been instrumental in helping clients navigate the complexities of the digital landscape.
Key projects under Amanda's leadership have included comprehensive digital strategies that integrate CRM systems and analytics to optimize client outreach and engagement. Her commitment to fostering collaboration among her talented colleagues has not only enhanced GTO's service offerings but has also contributed to a culture of innovation and excellence within the agency. With a passion for mentoring the next generation of healthcare marketers, Amanda continues to shape the future of the industry while driving measurable results for her clients.
