Celine Gendry Morawski is a seasoned expert in brand strategy, currently serving as the Head of Brand at REFECTORY, a dynamic startup in the food and delivery sector. Since March 2024, she has been at the forefront of shaping the brand's identity and communication strategy,...
Celine Gendry Morawski is a seasoned expert in brand strategy, currently serving as the Head of Brand at REFECTORY, a dynamic startup in the food and delivery sector. Since March 2024, she has been at the forefront of shaping the brand's identity and communication strategy, leveraging her extensive experience to drive impactful initiatives. Celine leads a talented team of four within the Brand department, where her leadership fosters creativity and innovation. As a member of the Executive Committee (CODIR), she plays a crucial role in aligning brand strategy with the overall business objectives, ensuring that REFECTORY not only stands out in a competitive market but also resonates deeply with its target audience.
Her passion for brand development transcends mere aesthetics; Celine believes in creating cohesive and relevant brand narratives that engage consumers on multiple levels. She has successfully guided over a hundred enterprises in defining their strategic positioning, demonstrating her analytical skills and ability to establish meaningful relationships within the industry. Celine's expertise spans various sectors, including fashion and sportswear, where she has honed her project management skills to deliver compelling brand experiences. At REFECTORY, she is currently spearheading key projects that integrate creative studio outputs with strategic marketing initiatives, ensuring that every touchpoint reflects the brand's core values and mission. With a keen eye for detail and a strategic mindset, Celine Gendry Morawski continues to elevate REFECTORY's brand presence, making it a noteworthy player in the food and delivery landscape.
