Sylvie Lechevin serves as the Communications & Press Relations Director for SAP in France and BeLux, where she leverages her diverse academic background in Literature, Philosophy, and Economics to drive impactful communication strategies. In her role, Sylvie recognizes that effective communication is a vital growth...
Sylvie Lechevin serves as the Communications & Press Relations Director for SAP in France and BeLux, where she leverages her diverse academic background in Literature, Philosophy, and Economics to drive impactful communication strategies. In her role, Sylvie recognizes that effective communication is a vital growth lever for organizations, particularly in today’s rapidly evolving business landscape. She is committed to enhancing brand visibility and fostering strong partnerships with key stakeholders, including the media, customers, and the partner ecosystem.
One of Sylvie's key projects involves the development of a comprehensive media strategy that integrates structured approaches and specific key performance indicators (KPIs) to measure progress and success. This strategic framework enables SAP to convey its core messages effectively, reassuring customers and uniting employees around shared goals. By researching and creating media opportunities for the Executive Committee, she ensures that SAP's leadership is well-prepared for interviews and public engagements, providing tailored media briefs and speeches that resonate with target audiences.
Sylvie's expertise in public relations, corporate finance, and project management is complemented by her skills in digital marketing and go-to-market strategies. This multifaceted approach allows her to navigate complex communication challenges, ensuring that SAP remains at the forefront of innovation and thought leadership in the tech industry. Through her efforts, Sylvie not only enhances SAP's brand reputation but also cultivates a culture of transparency and engagement that is essential for long-term success in the competitive landscape of enterprise software solutions.
