Pavel Gorelov serves as the Director of Customer Marketing and Lead Management at HOSPITALITY.digital, a pioneering digital business unit of METRO AG, dedicated to enhancing the B2B landscape within the HoReCa (Hotel, Restaurant, and Catering) sector. With over 20 years of experience in international B2B...
Pavel Gorelov serves as the Director of Customer Marketing and Lead Management at HOSPITALITY.digital, a pioneering digital business unit of METRO AG, dedicated to enhancing the B2B landscape within the HoReCa (Hotel, Restaurant, and Catering) sector. With over 20 years of experience in international B2B marketing management, Pavel has cultivated a deep expertise in crafting and executing innovative marketing strategies that bridge the gap between corporate vision and field execution. His role is pivotal in identifying and developing cutting-edge B2B solutions that resonate with the unique needs of hospitality professionals.
At HOSPITALITY.digital, Pavel spearheads key projects aimed at optimizing lead generation and refining the sales funnel through advanced tools like Salesforce.com. His strategic approach involves automating customer data collection and enrichment processes, ensuring that the marketing efforts are not only efficient but also data-driven. By leveraging his extensive background in sectors such as professional equipment, services, and foodservice, he effectively tailors marketing initiatives that enhance customer engagement and drive business growth.
Pavel's leadership in account-based marketing strategies has proven instrumental in fostering strong relationships with clients, enabling a deeper understanding of their challenges and aspirations. His commitment to global marketing excellence is reflected in his ability to segment markets effectively, ensuring that HOSPITALITY.digital remains at the forefront of the industry. With a passion for innovation and a keen eye for market trends, Pavel Gorelov continues to shape the future of B2B marketing in the hospitality sector, making a lasting impact on both the company and its clientele.
