As the Chairman and Majority Shareholder of HomeWell Care Services, Inc., Bruce Haase is at the forefront of transforming the landscape of non-medical in-home care for seniors and individuals in need. Since acquiring a majority equity position in 2018, Bruce has leveraged his extensive expertise...
As the Chairman and Majority Shareholder of HomeWell Care Services, Inc., Bruce Haase is at the forefront of transforming the landscape of non-medical in-home care for seniors and individuals in need. Since acquiring a majority equity position in 2018, Bruce has leveraged his extensive expertise in strategic planning, P&L financial management, and mergers and acquisitions to spearhead an ambitious growth strategy for HomeWell. Under his leadership, the company has not only solidified its position as one of the nation’s leading franchise brands but is also on a trajectory to expand into a multi-brand franchise platform, enhancing its service offerings and market reach.
Bruce’s deep experience in operations and branding, particularly within the hospitality industry, has been instrumental in developing a robust operational framework that prioritizes compassionate care and customer satisfaction. His strategic vision encompasses a commitment to building long-term customer relationships, ensuring that HomeWell’s services resonate with families seeking quality care for their loved ones. Key projects under his guidance include the implementation of innovative training programs for franchisees, aimed at maintaining high standards of care and operational excellence across all locations.
Moreover, Bruce’s ability to lead complex, multi-unit organizations through various stages of development—from start-ups to aggressive growth phases—has positioned HomeWell for sustained success in a competitive market. His leadership not only fosters a culture of excellence within the organization but also inspires franchise partners to embrace a shared mission of delivering compassionate care, making a meaningful difference in the lives of those they serve. As HomeWell continues to evolve, Bruce Haase remains a pivotal figure in shaping its future, driving both operational success and brand integrity in the ever-growing home care industry.
