Sheila Cross, as the Founder and President of Geneva Synergy, brings over 28 years of extensive experience in management across finance, business development, and real estate development. Under her leadership, Geneva Synergy has established itself as a client-centric, results-oriented firm dedicated to delivering efficient solutions...
Sheila Cross, as the Founder and President of Geneva Synergy, brings over 28 years of extensive experience in management across finance, business development, and real estate development. Under her leadership, Geneva Synergy has established itself as a client-centric, results-oriented firm dedicated to delivering efficient solutions that address operational weaknesses in various industries. Sheila’s expertise in construction management and financial services has been instrumental in guiding the company through complex contract negotiations and healthcare development projects, ensuring that clients achieve their strategic goals while maintaining cost containment.
At Geneva Synergy, Sheila spearheads key projects that focus on sustainable solutions with a significant positive economic impact. Her commitment to creating a diverse and inclusive workplace is reflected in the company's status as a certified woman-owned business, recognized by various organizations such as HUB, WMBE, SBE, NCTRCA, and WOSB. This certification not only enhances the company’s credibility but also aligns with Sheila’s vision of empowering underrepresented groups in the industry.
In addition to her role at Geneva Synergy, Sheila founded Muddskip LLC in 2020, where she leads product development, patent processing, and market delivery for revolutionary wall coating technologies on a global scale. This venture showcases her innovative approach and dedication to advancing the construction sector through cutting-edge solutions. With a strong foundation in strategic planning, debt and equity sourcing, and collaborative leadership, Sheila Cross continues to drive growth and transformation in the industries she serves, making her a pivotal figure in the realm of sustainable business practices.
