As the Director of Data Science for Search & Browse (Discovery) at Target, Alex Li is at the forefront of transforming the digital shopping experience through innovative applications of machine learning and artificial intelligence. With over 15 years of combined industry and academic expertise, Alex...
As the Director of Data Science for Search & Browse (Discovery) at Target, Alex Li is at the forefront of transforming the digital shopping experience through innovative applications of machine learning and artificial intelligence. With over 15 years of combined industry and academic expertise, Alex leads a global team dedicated to enhancing Target's search capabilities, natural language processing (NLP), and sponsored ad ranking systems. His current focus is on building Target Digital's next-generation, intuitive Search & Discovery platform, leveraging cutting-edge AI technologies such as large language models (LLMs) and deep learning techniques.
Under Alex's leadership, the team is not only innovating data products but also fostering a culture of collaboration and integrity, which has proven essential in driving productivity and creativity. His extensive background in software engineering and big data equips him to tackle complex challenges in search and recommendation systems, ensuring that customers receive personalized and relevant shopping experiences.
Previously, from 2020 to 2023, Alex was instrumental in optimizing query understanding and enhancing the overall efficiency of Target's digital search functionalities. His technical skills in software design, data structures, computer vision, and deep learning have been pivotal in developing robust algorithms that power Target's digital ecosystem. As a leader, Alex is committed to mentoring emerging talent in data science and engineering, ensuring that his teams are not only skilled but also aligned with Target's mission of delivering exceptional customer experiences. Through his strategic vision and hands-on approach, Alex Li continues to shape the future of retail technology at one of the world's leading retailers.
