As the Senior Communications Manager for Global PR and Social Media at Optimizely, Victoria Johnson plays a pivotal role in shaping the company’s corporate narrative and enhancing its visibility in the competitive B2B technology landscape. With her extensive background in strategic public relations, Victoria collaborates...
As the Senior Communications Manager for Global PR and Social Media at Optimizely, Victoria Johnson plays a pivotal role in shaping the company’s corporate narrative and enhancing its visibility in the competitive B2B technology landscape. With her extensive background in strategic public relations, Victoria collaborates closely with regional Field Marketing Managers and agency partners to develop and execute a comprehensive PR strategy that targets tier-one media outlets. Her efforts are instrumental in driving message pull-through, ensuring that Optimizely's innovative solutions and thought leadership resonate with key audiences.
Victoria's expertise extends beyond traditional media relations; she also spearheads the Organic Social Media strategy, focusing on increasing followership and engagement across various platforms. By leveraging her skills in writing, editing, and project planning, she crafts compelling content that not only informs but also inspires action among potential customers and industry stakeholders. Her strategic approach to social media has resulted in higher engagement rates and referrals, further solidifying Optimizely's position as a leader in the digital experience optimization space.
Prior to her current role, Victoria honed her skills at Walker Sands, where she led media relations for a diverse portfolio of B2B technology clients. This experience equipped her with a deep understanding of the nuances of tech communications and the importance of tailored messaging. Raised in the suburbs of Philadelphia, Victoria brings a unique blend of creativity and analytical thinking to her work, making her a valuable asset to the Optimizely team as they continue to innovate and expand their market presence.
