Rebecca Lawson is a dynamic Paid Media Account Manager at Adentro, where she leverages her extensive expertise in digital marketing to drive impactful results for a diverse portfolio of clients, ranging from small businesses to large enterprises. With a strong foundation in paid social advertising...
Rebecca Lawson is a dynamic Paid Media Account Manager at Adentro, where she leverages her extensive expertise in digital marketing to drive impactful results for a diverse portfolio of clients, ranging from small businesses to large enterprises. With a strong foundation in paid social advertising and brand marketing, Rebecca excels in crafting customized marketing strategies that align with each client's unique objectives. Her role involves managing Enterprise-SMB relationships, where she serves as the primary point of contact and subject matter expert for campaign management, creative development, and performance reporting.
Rebecca is adept at building full-funnel marketing strategies that not only enhance brand visibility but also optimize conversion rates. She meticulously oversees campaign timelines and creative projects, ensuring that all initiatives are executed flawlessly and meet performance benchmarks. Her analytical skills allow her to provide insightful reporting on ad campaign performance, enabling clients to make data-driven decisions that propel their marketing efforts forward.
Collaboration is key in Rebecca's approach; she works closely with the sales team to develop compelling client presentations that highlight the value of Adentro's platform. Her proficiency in tools such as Facebook Ads, Microsoft Excel, and various analytics platforms empowers her to deliver actionable insights that drive campaign success. With a passion for communication and a commitment to client satisfaction, Rebecca Lawson is dedicated to helping businesses navigate the complexities of digital marketing and achieve their goals effectively.
