Duncan Newell serves as the Director of Performance Based Marketing, Events at Foundry, where he leverages his extensive expertise in direct marketing communications and strategic planning to drive impactful marketing initiatives within the technology sector. With a career that spans various facets of marketing—including event...
Duncan Newell serves as the Director of Performance Based Marketing, Events at Foundry, where he leverages his extensive expertise in direct marketing communications and strategic planning to drive impactful marketing initiatives within the technology sector. With a career that spans various facets of marketing—including event marketing, product marketing, and public relations—Duncan is adept at crafting and executing comprehensive marketing strategies that resonate with B2B audiences. His current role at Foundry, an esteemed leader in the tech community since 1964, involves overseeing high-profile events that not only enhance brand visibility but also generate valuable leads through targeted performance-based marketing tactics.
Duncan is particularly skilled in integrating digital marketing strategies with traditional marketing efforts, ensuring a cohesive approach that maximizes engagement across multiple channels. His proficiency in social media marketing, email marketing, and content management allows him to create compelling narratives that capture the attention of key stakeholders in the tech industry. Additionally, his analytical mindset enables him to utilize web analytics and Salesforce.com to measure campaign effectiveness and optimize marketing performance continuously.
Key projects under Duncan's leadership have included the launch of innovative marketing campaigns that align with Foundry’s mission to remain an authoritative voice in technology. By focusing on lead generation and integrated marketing strategies, he has successfully driven significant ROI and fostered lasting relationships with clients and partners. Duncan’s commitment to excellence and his ability to navigate the complexities of the marketing landscape make him a vital asset to Foundry and the broader tech community.
