Aileen McCormack has been a pivotal member of CarTrawler’s leadership team since 2012, and as Chief Commercial Officer since November 2016, she has played a crucial role in shaping the company’s growth trajectory. With a robust background in business strategy and e-commerce optimization, Aileen leads...
Aileen McCormack has been a pivotal member of CarTrawler’s leadership team since 2012, and as Chief Commercial Officer since November 2016, she has played a crucial role in shaping the company’s growth trajectory. With a robust background in business strategy and e-commerce optimization, Aileen leads the Commercial function, steering CarTrawler’s ambitious growth strategy and objectives. Her extensive expertise in contract negotiation and solution selling has been instrumental in enhancing CarTrawler’s B2B offerings, allowing the company to forge strong partnerships with airlines, travel agencies, and other key stakeholders in the travel industry.
Under Aileen's leadership, the Commercial team has successfully launched several key projects aimed at optimizing product offerings and enhancing customer experience. She oversees the Business Development and Strategic Business teams, ensuring that CarTrawler remains at the forefront of innovation in the car rental marketplace. Aileen’s strategic vision has also driven the evolution of the Product and Brand Marketing functions, where she emphasizes the importance of data-driven marketing strategies to engage customers effectively and increase brand loyalty.
Aileen’s commitment to fostering a culture of collaboration and excellence within her teams has not only contributed to CarTrawler’s success but has also positioned the company as a leader in the travel technology sector. Her ability to navigate the complexities of the B2B landscape, combined with her skills in account management and marketing strategy, ensures that CarTrawler continues to thrive in an ever-evolving industry.
