As the Director of Communications at Sierra Nevada Brewing Co., Robin Gregory leverages over 17 years of experience in corporate communications to craft compelling narratives that resonate with diverse audiences. In her current role, Robin is instrumental in guiding the storytelling efforts for both internal...
As the Director of Communications at Sierra Nevada Brewing Co., Robin Gregory leverages over 17 years of experience in corporate communications to craft compelling narratives that resonate with diverse audiences. In her current role, Robin is instrumental in guiding the storytelling efforts for both internal and external communications, ensuring that the brand's mission and values are effectively conveyed across all platforms. Her expertise in content development and public relations allows her to lead dynamic teams focused on copywriting, social media strategy, and brand partnerships, driving engagement and brand loyalty.
Robin is at the forefront of ideating, pitching, and executing integrated campaigns that span PR, media, social, and experiential channels. By collaborating with cross-functional teams and external agencies, she builds cohesive campaigns that not only elevate the Sierra Nevada brand but also foster community connections and environmental stewardship—core tenets of the company's ethos. Her strategic approach to internal communication includes developing robust frameworks that enhance employee engagement and alignment with corporate goals.
With a strong foundation in journalism and a keen understanding of the fast-paced media landscape, Robin excels in crafting press releases and content marketing strategies that capture attention and drive action. Her proficiency in social media advertising and content strategy further amplifies the reach of Sierra Nevada’s messaging, ensuring that the brand remains a leader in the craft brewing industry. Through her innovative leadership and commitment to storytelling, Robin Gregory continues to shape the narrative of Sierra Nevada Brewing Co., making it a beloved name among beer enthusiasts and a model for corporate responsibility.
