As the Group Sales Director at Cognitiv, Andrew Zektzer leverages over a decade of experience in digital advertising to drive innovative strategies and foster impactful client relationships. His expertise spans a diverse range of areas, including paid social, mobile location data, and the intricacies of...
As the Group Sales Director at Cognitiv, Andrew Zektzer leverages over a decade of experience in digital advertising to drive innovative strategies and foster impactful client relationships. His expertise spans a diverse range of areas, including paid social, mobile location data, and the intricacies of the programmatic advertising ecosystem. At Cognitiv, Andrew plays a pivotal role in spearheading key projects that utilize the company's leading Deep Learning Advertising Platform, which is designed to enhance the precision of consumer targeting through advanced predictive modeling solutions. This technology enables brands to connect with incremental customers in a more relevant and effective manner, ultimately transforming how they engage with their audiences.
Andrew's deep understanding of digital media negotiations and integrated marketing strategies allows him to craft tailored solutions that meet the unique needs of clients across various industries. His proficiency in media planning and interactive marketing ensures that campaigns are not only strategically sound but also executed with a keen eye on performance metrics and ROI. As a creative thinker and problem solver, Andrew thrives in collaborative environments, where he can harness the collective strengths of his team to overcome challenges and drive success. His commitment to excellence is evident in his ability to manage time efficiently while maintaining clear and effective communication with stakeholders. With a focus on delivering measurable results, Andrew Zektzer continues to position Cognitiv at the forefront of the digital advertising landscape, helping brands navigate the complexities of consumer behavior in an ever-evolving market.
