As the Group Vice President at IDC Asia Pacific and Managing Director of IDG APAC, Jason Gorud plays a pivotal role in shaping the strategic direction and operational excellence of the organization across a diverse 14-country territory. With direct P&L responsibilities exceeding USD 50 million,...
As the Group Vice President at IDC Asia Pacific and Managing Director of IDG APAC, Jason Gorud plays a pivotal role in shaping the strategic direction and operational excellence of the organization across a diverse 14-country territory. With direct P&L responsibilities exceeding USD 50 million, Jason leads a dynamic team of 100 professionals, driving initiatives that leverage cutting-edge marketing solutions tailored to the unique needs of the technology sector. His expertise in Account Based Marketing (ABM) strategies is particularly noteworthy, as he spearheads efforts to enhance client segmentation and optimize propensity to buy studies, ensuring that IDC and IDG deliver impactful, data-driven insights to their clients.
Under Jason's leadership, key projects have focused on developing innovative content marketing strategies and programmatic media buying solutions that resonate with target audiences and drive measurable results. His strategic acumen is complemented by a deep understanding of market dynamics, enabling him to navigate competitive landscapes and forge strategic partnerships that enhance business development opportunities. Jason's commitment to process improvement and strategic planning has not only streamlined operations but also fostered a culture of continuous learning and adaptation within his teams.
With a strong foundation in sales management and competitive analysis, Jason is adept at identifying emerging trends and translating them into actionable strategies that propel growth. His mantra—"Listen. Think. Speak."—reflects his approach to leadership, emphasizing the importance of understanding client needs, thoughtful analysis, and clear communication in driving success in the fast-paced technology landscape. As he continues to lead IDC and IDG in Asia Pacific, Jason remains focused on delivering exceptional value to clients while positioning the organization as a thought leader in the industry.
