Lara Gottlieb Nikola, as the President and Founder of Smart Sips Coffee, has carved out a distinctive niche in the gourmet coffee industry, transforming the way consumers experience their daily caffeine fix. Under her leadership, Smart Sips Coffee has become synonymous with innovation, offering a...
Lara Gottlieb Nikola, as the President and Founder of Smart Sips Coffee, has carved out a distinctive niche in the gourmet coffee industry, transforming the way consumers experience their daily caffeine fix. Under her leadership, Smart Sips Coffee has become synonymous with innovation, offering a diverse array of uniquely flavored coffees, decafs, lattes, cappuccinos, and hot chocolates that allow customers to indulge their sweet cravings without the guilt. Lara’s commitment to product development is evident in the establishment of numerous product lines that cater to a variety of tastes and dietary preferences, including sugar-free and low-calorie options, making gourmet coffee accessible to a broader audience.
Her strategic planning and marketing expertise have propelled Smart Sips Coffee into the spotlight, earning recognition on platforms such as Good Morning America and Fox. Lara's approach combines online advertising with a robust sales strategy, ensuring that the brand not only reaches but resonates with its target market. As a WBENC-certified woman-owned business, she is also passionate about empowering other women entrepreneurs and promoting diversity within the industry.
Lara’s focus on customer service and feedback has fostered a loyal community of coffee enthusiasts who appreciate the brand’s commitment to quality and flavor. By leveraging her skills in product marketing and online marketing, she continues to drive growth and innovation at Smart Sips Coffee, ensuring that each cup offers a delightful experience that elevates the everyday coffee routine. With an eye on future trends, Lara is dedicated to expanding the brand’s offerings while maintaining the core values that have made Smart Sips a beloved choice for coffee lovers everywhere.
