Upasana R. is a dynamic leader and the visionary Founder of Fifth Estate Agency, where she champions a results-oriented approach to integrated marketing. With a steadfast belief in the "Talk Less, Do More" philosophy, Upasana has cultivated a reputation for delivering impactful brand strategies that...
Upasana R. is a dynamic leader and the visionary Founder of Fifth Estate Agency, where she champions a results-oriented approach to integrated marketing. With a steadfast belief in the "Talk Less, Do More" philosophy, Upasana has cultivated a reputation for delivering impactful brand strategies that resonate with consumers across diverse sectors, including NBFCs, ITes, SaaS, FMCG, confectionery, and retail. Her extensive expertise in brand development, media planning, and go-to-market strategies has positioned Fifth Estate as a trusted partner for meaningful brands seeking to forge authentic connections with their audiences.
In her current role, Upasana is responsible for the strategic direction and operational excellence of the agency. She leads key projects that focus on enhancing client success and driving growth, ensuring that each initiative is aligned with the overarching goals of transparency and measurable outcomes. By developing high-performing teams, she fosters an environment where creativity and innovation thrive, allowing her team to execute campaigns that consistently yield outsized results.
Upasana's passion for marketing is evident in her hands-on approach to client partnerships, where she collaborates closely with brands to understand their unique challenges and opportunities. Her skill set encompasses a wide range of marketing disciplines, including brand architecture, merchandising, and employee training, enabling her to craft tailored solutions that elevate brand presence and consumer engagement. As she continues to lead Fifth Estate Agency, Upasana remains committed to helping brands navigate the complexities of the modern marketplace, ensuring they not only meet but exceed their strategic objectives.
