Craig Jasinski is a seasoned marketing professional currently serving as the Head of Paid Media at DISH Network, where he spearheads the strategic direction of paid social, search, and programmatic advertising initiatives. With a robust background in the advertising industry, Craig has honed his expertise...
Craig Jasinski is a seasoned marketing professional currently serving as the Head of Paid Media at DISH Network, where he spearheads the strategic direction of paid social, search, and programmatic advertising initiatives. With a robust background in the advertising industry, Craig has honed his expertise across multiple verticals, making him adept at navigating the complexities of digital marketing. His leadership encompasses not only the management of high-performing teams but also collaboration with ad operations, email marketing, and digital strategic planning teams to drive customer acquisition across all DISH and Sling lines of business.
At DISH Network, Craig is instrumental in orchestrating omni-channel marketing strategies that enhance customer engagement and conversion rates. He partners closely with MarTech teams to implement advanced personalization tactics within digital channels, leveraging data analytics to measure and attribute incrementality effectively. His proficiency in tools like Tableau allows him to visualize campaign performance and optimize strategies in real-time, ensuring that marketing efforts are both efficient and impactful.
Craig's experience managing multi-million dollar budgets and his commitment to data-driven decision-making position him as a key player in the competitive landscape of digital advertising. His skills in co-marketing and executive visibility further enhance his ability to align marketing initiatives with broader business objectives. As the digital landscape continues to evolve, Craig remains at the forefront, driving innovative solutions that resonate with consumers and deliver measurable results for DISH Network.
