Janna Navarro serves as the Senior Vice President of Planning at Carat USA, where she leverages her extensive 17+ years of experience in both agency and brand-side environments to drive innovative media strategies. In her current role, Janna leads cross-channel media initiatives for General Motors,...
Janna Navarro serves as the Senior Vice President of Planning at Carat USA, where she leverages her extensive 17+ years of experience in both agency and brand-side environments to drive innovative media strategies. In her current role, Janna leads cross-channel media initiatives for General Motors, focusing on Cadillac and GM Corporate Branding. Her expertise lies in seamlessly integrating performance marketing with brand-building efforts, ensuring that each campaign not only meets immediate performance metrics but also resonates with audiences on a deeper, emotional level.
Janna's approach is characterized by a relentless curiosity about media performance insights and audience truths, allowing her to craft strategies that are both data-driven and creatively inspired. She is adept at balancing the art and science of media, utilizing her skills in television, digital strategy, and social media marketing to create comprehensive campaigns that engage consumers across multiple platforms.
As a leader, Janna oversees a talented team of nine professionals, fostering a collaborative environment that encourages innovative thinking and cross-functional teamwork. She also takes ownership of quarterly business review meetings, where she presents actionable insights and strategic recommendations to stakeholders, ensuring alignment with broader business objectives. Her thought leadership is recognized in the industry, as evidenced by her participation as a panelist at the MediaPost TV & Video Insider Summit and as a speaker at the CommerceNext Marketing Summit. Janna Navarro is not just a media professional; she is a visionary leader committed to pushing the boundaries of what is possible in the ever-evolving landscape of advertising and marketing.
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