As the Senior Product Marketing Manager for Rider at Lyft, Alison Lin plays a pivotal role in shaping the core experience and offerings that define the rider journey. With over 14 years of experience in both consumer and B2B marketing, Alison leverages her extensive background...
As the Senior Product Marketing Manager for Rider at Lyft, Alison Lin plays a pivotal role in shaping the core experience and offerings that define the rider journey. With over 14 years of experience in both consumer and B2B marketing, Alison leverages her extensive background in customer insights to drive strategic initiatives that enhance rider engagement and satisfaction. Her leadership in projects such as Lyft's Priority Pickup and Wait & Save showcases her ability to translate complex market data into actionable go-to-market strategies that resonate with diverse customer segments.
Alison's expertise in customer segmentation strategy and competitive analysis allows her to identify emerging trends and opportunities within the ride-sharing industry. By utilizing her skills in positioning and market segmentation, she effectively communicates the unique value propositions of Lyft's offerings, ensuring that they stand out in a crowded marketplace. Her previous roles at Kantar Consulting and Prophet have equipped her with a robust understanding of customer experience strategy and global expansion, further enriching her contributions at Lyft.
In her current role, Alison leads cross-functional teams to develop innovative marketing campaigns that not only attract new riders but also foster loyalty among existing users. Her results-driven approach, combined with a keen focus on vertical marketing, enables her to craft compelling narratives that align Lyft's services with the evolving needs of its customers. As she continues to navigate the dynamic landscape of the ride-sharing sector, Alison remains committed to delivering exceptional value and insights that drive Lyft's growth and success.
