Aditi Chakravarty is a dynamic Marketing Manager at Moët Hennessy, specializing in the Single Malts segment. With over 13 years of experience in brand building and digital growth, she has honed her expertise in crafting innovative marketing strategies that resonate with diverse audiences. Currently, Aditi...
Aditi Chakravarty is a dynamic Marketing Manager at Moët Hennessy, specializing in the Single Malts segment. With over 13 years of experience in brand building and digital growth, she has honed her expertise in crafting innovative marketing strategies that resonate with diverse audiences. Currently, Aditi leads the core, prestige, and innovation portfolio for Domestic and Travel Retail in Greater India, where she is instrumental in driving the success of iconic brands like Glenmorangie and Ardbeg.
Her role involves a multifaceted approach to marketing management, where she leverages her analytical skills and market analysis capabilities to identify emerging trends and consumer preferences. Aditi's passion for gastronomy and travel informs her strategies, allowing her to create clutter-breaking communications that align with Annual Operating Plan (AOP) goals. She excels in sourcing and retail strategies, ensuring that the brand's presence is not only impactful but also sustainable in a competitive landscape.
Aditi is particularly adept at utilizing new media to engage consumers, employing CRM tools to foster brand loyalty and enhance customer experiences. Her strong interpersonal communication abilities enable her to collaborate effectively with cross-functional teams, driving initiatives that elevate brand visibility and market share. As she continues to navigate the evolving spirits industry, Aditi remains committed to pushing the boundaries of marketing excellence, ensuring that Moët Hennessy's Single Malts portfolio remains at the forefront of consumer consciousness.
