Ajit Kumar Singh serves as the Trade Marketing Manager at BN Group, where he leverages his innovative and creative approach to drive business growth and enhance brand visibility. With a robust background in new product development and launches, Ajit excels in crafting effective marketing and...
Ajit Kumar Singh serves as the Trade Marketing Manager at BN Group, where he leverages his innovative and creative approach to drive business growth and enhance brand visibility. With a robust background in new product development and launches, Ajit excels in crafting effective marketing and product mixes that resonate with target audiences. His expertise spans across various facets of brand management, including market strategies, media planning, and execution of both Above The Line (ATL) and Below The Line (BTL) marketing initiatives.
In his current role, Ajit is instrumental in designing and implementing trade schemes that align with the company’s sales strategies. He is adept at developing Route To Market (RTM) and Go To Market (GTM) strategies that optimize product placement and visibility in retail environments. His hands-on experience with Point of Sale Materials (POSM) procurement and deployment ensures that marketing assets are effectively utilized to engage consumers and drive sales.
Ajit’s role also involves extensive collaboration with stakeholders, dealers, and sales teams to facilitate impactful sales meets that foster strong relationships and drive performance. His strategic planning for retail models and BTL activations is complemented by his proficiency in outdoor and transit media, ensuring that BN Group’s messaging reaches consumers across multiple touchpoints.
With a strong foundation in market planning and secondary research, Ajit utilizes tools like AC Nielsen I-Sight to derive actionable insights that inform his marketing strategies. His skills in CRM and social media marketing further enhance his ability to build brand identity and foster customer loyalty in the fast-paced FMCG sector. Through his commitment to excellence and innovative thinking, Ajit Kumar Singh continues to make significant contributions to BN Group’s success in the competitive marketplace.
