Yann Jaussaud currently serves as the Director of Marketing and Communication at Vital Concept, a leading player in the distance selling of agricultural products. With over two decades of experience in communication agencies and consulting firms, Yann brings a wealth of expertise in strategic marketing...
Yann Jaussaud currently serves as the Director of Marketing and Communication at Vital Concept, a leading player in the distance selling of agricultural products. With over two decades of experience in communication agencies and consulting firms, Yann brings a wealth of expertise in strategic marketing and brand identity development. His role involves managing a dynamic team of 15 talented professionals, where he focuses on fostering a culture that prioritizes human connection and business orientation.
At Vital Concept, Yann is instrumental in defining the strategic directions for the Winfarm group and its subsidiaries. His leadership is pivotal in crafting and disseminating the brand’s core values through both physical and digital experiences tailored for clients, collaborators, and partners alike. By leveraging his skills in customer retention, search engine marketing (SEM), and integrated marketing strategies, he ensures that Vital Concept remains at the forefront of the agricultural sector, delivering over 17,000 product references daily directly to farms.
Yann’s commitment to creating positive impact and facilitating personal growth is evident in his approach to marketing. He believes that effective communication is not just about promoting products but about building lasting relationships that empower stakeholders. His strategic thinking and market research capabilities enable him to navigate the complexities of the industry, ensuring that Vital Concept not only meets the needs of its customers but also anticipates future trends. Through his leadership, Yann Jaussaud is not just shaping a brand; he is cultivating a community that thrives on shared values and collective success.
