Lindsay Kenders serves as the Director of Marketing at Predictiv, where she has been instrumental in shaping the company's marketing landscape and driving significant growth. With a keen ability to create order from chaos, Lindsay has successfully built the marketing function from the ground up...
Lindsay Kenders serves as the Director of Marketing at Predictiv, where she has been instrumental in shaping the company's marketing landscape and driving significant growth. With a keen ability to create order from chaos, Lindsay has successfully built the marketing function from the ground up as the first marketer on the team. Her strategic vision and hands-on approach have established foundational processes that not only enhance operational efficiency but also align closely with Predictiv's ambitious revenue targets.
Under her leadership, Lindsay has spearheaded key projects that integrate innovative marketing strategies with data-driven decision-making. Her expertise in Product-Led Growth (PLG) and sales-led motions has allowed her to develop and implement go-to-market strategies that resonate with target audiences while maximizing ROI. By leveraging advanced marketing automation tools, she has streamlined campaign execution, enabling her team to launch initiatives faster and more effectively.
Lindsay's role also encompasses managing a cross-functional team, where she fosters a high-performance culture that encourages collaboration and creativity. Her commitment to continuous improvement is evident in her approach to marketing budget management and performance analytics, ensuring that every campaign is not only impactful but also measurable. With a strong background in B2B marketing strategy, content strategy, and product marketing, Lindsay Kenders is a dynamic leader who is poised to drive Predictiv's marketing efforts to new heights, harnessing the power of AI and innovative technologies to stay ahead in a competitive landscape.
