As the Vice President of Global Marketing at MyFitnessPal, Amanda Mahan exemplifies the fusion of strategic leadership and innovative marketing practices. With a robust background in guiding successful initiatives across diverse markets, including the US, UK, Australia, and Canada, Amanda has established herself as a...
As the Vice President of Global Marketing at MyFitnessPal, Amanda Mahan exemplifies the fusion of strategic leadership and innovative marketing practices. With a robust background in guiding successful initiatives across diverse markets, including the US, UK, Australia, and Canada, Amanda has established herself as a pivotal force in the health and wellness industry. Her current role involves spearheading a dynamic team of 11 marketing professionals, where she fosters a culture of creativity and collaboration to drive brand engagement and user loyalty.
Amanda's expertise in global brand marketing communications is evident in her strategic oversight of the organic social media team and editorial operations. She has adeptly devised comprehensive messaging communications and crisis management plans, ensuring that MyFitnessPal remains responsive and resilient in the face of challenges. Her proactive approach to reputation management has led to the development of a detailed report that identifies business opportunities, risks, and vulnerabilities, positioning the brand for sustained growth.
Key projects under Amanda's leadership include influencer collaborations that amplify brand visibility and user engagement, as well as innovative content strategies that resonate with a diverse audience. Her commitment to enhancing user experience through interaction design and targeted advertising has significantly contributed to MyFitnessPal's reputation as a leader in the digital health space. With a keen focus on change management and public relations, Amanda continues to navigate the complexities of the marketing landscape, driving MyFitnessPal's mission to empower individuals on their wellness journeys.
