Katherine Chalmers is a seasoned Fractional CMO and marketing consultant at VelocityMarketing.com, specializing in B2B software and technology companies. With over 20 years of comprehensive experience in full-stack marketing, sales, and B2B strategies, Katherine has a proven track record of driving growth and demand generation...
Katherine Chalmers is a seasoned Fractional CMO and marketing consultant at VelocityMarketing.com, specializing in B2B software and technology companies. With over 20 years of comprehensive experience in full-stack marketing, sales, and B2B strategies, Katherine has a proven track record of driving growth and demand generation for organizations ranging from early-stage startups to established mid-market firms. Her expertise encompasses a wide array of marketing disciplines, including go-to-market strategy, account-based marketing (ABM), product marketing, and channel programs, making her an invaluable asset for companies looking to enhance their market presence.
Currently, Katherine is serving as the Vice President of Marketing for SecondaryWire, where she plays a pivotal role during the stealth development phase of a groundbreaking platform. Her responsibilities include leading branding initiatives, overseeing product marketing and integrations, and managing a beta program that is critical to the platform’s success. With the full launch pending the next round of funding, Katherine's strategic thinking and cross-functional team leadership are instrumental in navigating the complexities of product development and market entry.
Katherine's skill set is further complemented by her proficiency in email marketing, online advertising, and marketing operations, as well as her adeptness in using tools like Pardot for effective campaign management. Her ability to align marketing strategies with sales objectives ensures that her clients not only reach their target audiences but also convert leads into loyal customers. As a Fractional CMO, Katherine is dedicated to empowering B2B software companies to achieve their growth ambitions through innovative marketing solutions and data-driven decision-making.
