Jess Smith serves as the Global Senior Director of Performance Marketing & Transformation at Mars, where she is at the forefront of redefining digital marketing strategies within the consumer packaged goods (CPG) and specialty pet food sectors. With nearly two decades of industry experience, Jess...
Jess Smith serves as the Global Senior Director of Performance Marketing & Transformation at Mars, where she is at the forefront of redefining digital marketing strategies within the consumer packaged goods (CPG) and specialty pet food sectors. With nearly two decades of industry experience, Jess has established herself as a visionary leader, adept at leveraging cutting-edge digital technologies to drive transformative initiatives that foster growth and enhance competitive positioning.
In her current role, Jess has successfully established a global Center of Excellence (COE) dedicated to training and scaling One Demand Performance Marketing capabilities across diverse regions. This initiative not only empowers remote and global agency teams but also emphasizes the importance of a data-driven, agile approach to marketing. By focusing on upskilling associates, Jess has accelerated learning outcomes by an impressive 150%, ensuring that her teams are equipped to navigate the rapidly evolving digital landscape.
Her expertise in digital transformation and innovation is complemented by her strategic leadership skills, which enable her to align organizational goals with cutting-edge marketing practices. Jess is passionate about storytelling and believes that compelling narratives are essential for connecting with consumers in a meaningful way. As she continues to drive strategic initiatives at Mars, her commitment to leadership development and global perspective ensures that the company remains at the forefront of digital marketing excellence. Jess Smith is not just shaping the future of performance marketing; she is redefining what it means to be a leader in the digital age.
