Catalina Ewig serves as the Song Account Lead and Senior Manager in Client Account Management at Accenture Song, where she leverages her extensive expertise in B2B marketing and demand generation to drive client success and revenue growth. With a proven track record of transforming Fortune...
Catalina Ewig serves as the Song Account Lead and Senior Manager in Client Account Management at Accenture Song, where she leverages her extensive expertise in B2B marketing and demand generation to drive client success and revenue growth. With a proven track record of transforming Fortune 500 technology clients into more effective marketers, Catalina excels in shaping the strategic interfusion of Accenture's technology, strategy, and people capabilities. Her role involves not only leading the vision for the accounts and projects she oversees but also ensuring that optimal conditions for operational, contractual, and economic success are established.
Catalina's commitment to excellence is evident in her ability to build entire account operations from the ground up, fostering a culture of collaboration and innovation. She has spearheaded key projects that integrate advanced online advertising techniques, performance marketing strategies, and comprehensive lead generation initiatives, all tailored to meet the unique demands of her clients. Her proficiency in tools like Marketo and her deep understanding of content marketing further enhance her ability to deliver impactful marketing solutions.
In addition to her technical skills, Catalina is passionate about Latino and Hispanic marketing, recognizing the importance of cultural relevance in today’s diverse marketplace. Her strategic insights and hands-on approach empower her clients to navigate the complexities of modern marketing landscapes, ultimately helping them achieve sustainable growth and enhanced brand visibility. As a thought leader in the industry, Catalina continues to inspire her teams and clients alike, driving forward-thinking initiatives that redefine success in B2B marketing.
