Greg Dalen serves as the Digital Marketing Director at Integrated Advertising Network (IAN), Inc., where he leverages his extensive expertise in digital marketing to drive innovative strategies that enhance client visibility and engagement. With a robust background in paid search, email marketing, social media marketing,...
Greg Dalen serves as the Digital Marketing Director at Integrated Advertising Network (IAN), Inc., where he leverages his extensive expertise in digital marketing to drive innovative strategies that enhance client visibility and engagement. With a robust background in paid search, email marketing, social media marketing, and search engine optimization, Greg has successfully led numerous key projects that have significantly increased revenue and market share for a diverse portfolio of clients. His strategic approach is grounded in data-driven insights, enabling him to optimize campaigns and deliver measurable results.
At IAN, Greg is instrumental in developing comprehensive digital strategies that integrate both traditional and digital marketing channels. His leadership in paid search and social advertising campaigns has not only improved client ROI but has also fostered a collaborative team environment where creativity thrives. He is particularly adept at utilizing web analytics to inform decision-making and refine marketing tactics, ensuring that each campaign is tailored to meet specific business objectives.
Greg's specialties extend to mobile marketing and local listings management, where he employs cutting-edge techniques to enhance brand visibility in an increasingly competitive landscape. His hands-on experience in content strategy and web consulting further solidifies his role as a thought leader in the digital marketing space. As he continues to navigate the evolving digital landscape, Greg remains committed to driving innovation and excellence at IAN, making a lasting impact on the agency and its clients.
