Jennifer Larsen is a seasoned qualitative market researcher with over 15 years of experience, currently serving as Principal and Master Moderator at Maybe... Market Research & Strategy. In her role, Jennifer leverages her extensive background in psychology to craft innovative research methodologies that delve deep...
Jennifer Larsen is a seasoned qualitative market researcher with over 15 years of experience, currently serving as Principal and Master Moderator at Maybe... Market Research & Strategy. In her role, Jennifer leverages her extensive background in psychology to craft innovative research methodologies that delve deep into consumer behavior and decision-making processes. Her expertise lies in blending traditional and contemporary research techniques, allowing her to create unique approaches that resonate with diverse audiences.
As a Riva certified Master Moderator, Jennifer excels in facilitating focus groups and online discussions that uncover rich consumer insights. Her ability to foster open dialogue enables participants to share their thoughts candidly, providing invaluable data that informs branding and strategic initiatives. Jennifer’s work often involves designing tailored questionnaires that not only capture quantitative data but also explore the underlying motivations driving consumer choices.
Key projects under her leadership have included comprehensive brand equity studies and competitive intelligence assessments, where she has successfully guided clients through the complexities of market dynamics. Her strategic mindset and creative problem-solving skills have made her an invaluable asset to clients seeking to enhance their market positioning. Whether conducting in-person sessions or utilizing online moderation techniques, Jennifer is committed to delivering actionable insights that empower brands to connect more authentically with their target audiences. Her passion for understanding the "why" behind consumer behavior continues to drive her work, making her a thought leader in the field of qualitative market research.
