Alanna Smith serves as the Director of Marketing at Clearinghouse Community Development Financial Institution (Clearinghouse CDFI), where she plays a pivotal role in shaping the organization’s outreach and engagement strategies. With over 20 years of experience in the marketing field, Alanna has honed her expertise...
Alanna Smith serves as the Director of Marketing at Clearinghouse Community Development Financial Institution (Clearinghouse CDFI), where she plays a pivotal role in shaping the organization’s outreach and engagement strategies. With over 20 years of experience in the marketing field, Alanna has honed her expertise in developing comprehensive marketing strategies that resonate with diverse audiences, particularly in underserved communities across California, Nevada, Arizona, New Mexico, and Sovereign Nations.
In her current role, Alanna oversees all facets of the marketing process, from creative development and budgeting to public relations and digital outreach. She is instrumental in crafting compelling narratives that highlight Clearinghouse CDFI’s mission to bridge the financing gap for low-income and distressed communities. Her strategic approach to brand management ensures that the organization’s values and services are effectively communicated, fostering trust and engagement among stakeholders.
Key projects under her leadership include the implementation of targeted email marketing campaigns and the enhancement of social media presence, which have significantly increased community awareness and engagement. Alanna also spearheads event planning initiatives that connect the organization with local communities, providing vital resources and information about financial opportunities. Her analytical skills enable her to capture and report on marketing performance metrics, allowing for continuous improvement and adaptation of strategies to meet the evolving needs of the communities served. Through her dedication and expertise, Alanna Smith is not only advancing the mission of Clearinghouse CDFI but also empowering individuals and businesses to achieve financial stability and growth.
