Daniella Farahani is a dynamic leader and visionary in the luxury lifestyle sector, currently serving as the Founder of FANNY LOEB. With over 30 years of experience, including the last seven years focused on the Beauty and Wellness segment, Daniella has cultivated a profound expertise...
Daniella Farahani is a dynamic leader and visionary in the luxury lifestyle sector, currently serving as the Founder of FANNY LOEB. With over 30 years of experience, including the last seven years focused on the Beauty and Wellness segment, Daniella has cultivated a profound expertise in New Product Development (NPD), Brand Strategy, and Sourcing. At FANNY LOEB, she is at the forefront of developing and implementing strategic merchandising plans that highlight the brand's commitment to quality and craftsmanship in luxury leather goods, all meticulously designed and handcrafted in California.
Daniella's role involves a comprehensive approach to product development, where she skillfully transforms concepts from initial sketches to tangible prototypes. Her deep understanding of traditional European leather crafting techniques allows her to create an extensive line of bags and accessories that resonate with discerning consumers. She excels in supplier relationship management, leveraging her global sourcing acumen to establish and maintain robust partnerships that ensure the highest quality materials and production standards.
In addition to her hands-on approach to product development, Daniella is adept at coordinating supply chain logistics and production processes, ensuring that every aspect of the business operates seamlessly. Her analytical and strategic thinking is complemented by her ability to identify and capitalize on emerging trends within the luxury market, allowing FANNY LOEB to stay ahead of the curve. With a commitment to self-directed learning and a passion for innovation, Daniella Farahani continues to shape the future of luxury lifestyle products, making a lasting impact in the industry.
