Sara Baumann serves as the Corporate Director of Marketing for Luxury & Lifestyle Brands at HEI Hotels & Resorts, where she leverages over 15 years of extensive experience in the luxury hospitality sector. In her current role, Sara is at the forefront of developing and...
Sara Baumann serves as the Corporate Director of Marketing for Luxury & Lifestyle Brands at HEI Hotels & Resorts, where she leverages over 15 years of extensive experience in the luxury hospitality sector. In her current role, Sara is at the forefront of developing and executing innovative marketing strategies that resonate with discerning travelers and elevate the guest experience across HEI's prestigious portfolio. Her expertise in strategic marketing, coupled with her passion for authentic storytelling, enables her to craft compelling narratives that highlight the unique offerings of each hotel, from exquisite dining experiences to wellness retreats.
Sara oversees the Enterprise Director of Marketing team, a pivotal initiative that provides comprehensive support across multiple properties. This includes orchestrating high-profile partnerships and activations that enhance brand visibility and engagement. Notably, her leadership in event planning has resulted in memorable experiences that not only attract guests but also foster community connections. Her adeptness in corporate communications and public relations ensures that HEI's luxury and lifestyle brands maintain a strong presence in the competitive hospitality landscape.
Key projects under Sara’s direction include the launch of targeted social media campaigns that showcase the distinctive character of each hotel, as well as collaborations with renowned chefs and wellness experts to curate exclusive events. Her strategic approach to marketing, combined with her organizational skills, allows her to navigate the complexities of the hospitality industry effectively, ensuring that every marketing effort aligns with HEI's vision of excellence. Through her dedication and innovative mindset, Sara continues to make impactful contributions that drive brand loyalty and enhance the overall guest experience.
