As the Head of Marketing at Cardtapp, Reid Fredrickson plays a pivotal role in shaping the company’s brand narrative and driving customer engagement through innovative mobile marketing solutions. With a robust background in B2B marketing and a keen understanding of the entire marketing mix, Reid...
As the Head of Marketing at Cardtapp, Reid Fredrickson plays a pivotal role in shaping the company’s brand narrative and driving customer engagement through innovative mobile marketing solutions. With a robust background in B2B marketing and a keen understanding of the entire marketing mix, Reid leads a dynamic global marketing team and collaborates with agency partners to craft impactful campaigns that resonate with target audiences. His expertise spans demand generation, creative design, and marketing automation, allowing him to develop comprehensive strategies that not only enhance brand awareness but also drive significant revenue growth.
Reid's current projects include the execution of a multi-channel go-to-market strategy that leverages email marketing, paid search, display advertising, and social media to effectively position Cardtapp’s offerings in a competitive landscape. His proficiency in data analysis enables him to derive actionable insights from marketing performance metrics, ensuring that campaigns are continuously optimized for maximum impact. Additionally, Reid is adept at content creation, developing compelling narratives that highlight the key benefits of Cardtapp’s platform while engaging potential customers across various digital touchpoints.
Under Reid’s leadership, Cardtapp is not only enhancing its online presence but also establishing itself as a thought leader in the mobile marketing space. His commitment to fostering a culture of creativity and collaboration within his team has resulted in innovative solutions that meet the evolving needs of clients, ultimately positioning Cardtapp as a go-to resource for businesses looking to enhance customer engagement through mobile technology.
