As the Director of Customer Success & Marketing at ROI-Calc, Inc., Glenn Mba plays a pivotal role in bridging the gap between innovative software solutions and the real-world needs of B2B sales professionals. With a keen focus on optimizing the impact and value of products...
As the Director of Customer Success & Marketing at ROI-Calc, Inc., Glenn Mba plays a pivotal role in bridging the gap between innovative software solutions and the real-world needs of B2B sales professionals. With a keen focus on optimizing the impact and value of products and services, Glenn leverages his extensive expertise in strategic partnerships, go-to-market strategy, and demand generation to drive customer engagement and satisfaction. His unique approach stems from a deep understanding of how leaders often communicate their offerings too broadly, which can obscure the true value proposition for potential buyers.
At ROI-Calc, Glenn is instrumental in leading key projects that enhance the user experience of their ROI-based software and calculators. These tools empower salespeople to articulate the financial business results that prospects and customers need to understand, ultimately facilitating more effective sales conversations. By employing a customer-centric mindset, Glenn ensures that the software not only meets the technical requirements of users but also resonates with their strategic objectives.
His leadership in cross-functional teams fosters collaboration and innovation, enabling ROI-Calc to stay ahead in the competitive landscape of enterprise software. Glenn’s entrepreneurial spirit and commitment to excellence drive the company's mission to help sales professionals monetize their offerings effectively. Through his work, he continues to shape the future of B2B sales enablement, ensuring that every interaction is focused on delivering maximum value to customers.
