Karina Sosa Arellano serves as the Gerente de Mercadotecnia at ATIO Group, where she plays a pivotal role in shaping and executing comprehensive marketing strategies tailored to the Oil & Gas sector. With a robust background in marketing, advertising, and digital promotion, Karina is adept...
Karina Sosa Arellano serves as the Gerente de Mercadotecnia at ATIO Group, where she plays a pivotal role in shaping and executing comprehensive marketing strategies tailored to the Oil & Gas sector. With a robust background in marketing, advertising, and digital promotion, Karina is adept at defining and implementing a 360° marketing plan that effectively positions the company’s brand and services in both current and emerging markets. Her expertise extends across various domains, including social media management, public relations, and trade marketing, allowing her to craft integrated communication strategies that resonate with target audiences.
At ATIO Group, Karina leads key projects that focus on enhancing brand visibility through specialized publications and digital platforms. Her strategic approach involves a meticulous analysis of market trends and competitor activities, enabling her to develop targeted promotional campaigns that drive engagement and conversion. By leveraging her strong leadership skills and her ability to build relationships with suppliers, she ensures that all marketing initiatives are aligned with the company’s commercial objectives.
Karina's proficiency in project management and strategic planning is complemented by her analytical capabilities, which allow her to continuously refine marketing procedures and optimize performance. Her commitment to excellence is evident in her preparation of compelling proposals and her hands-on involvement in every stage of the marketing process—from initial concept development to execution and evaluation. Through her innovative mindset and dedication to brand positioning, Karina Sosa Arellano is instrumental in propelling ATIO Group's growth and solidifying its reputation in the competitive Oil & Gas industry.
