Fran Lee is a dynamic and forward-thinking software sales leader currently serving as the Vice President of Sales for Thryv Software. With over 20 years of experience in the industry, Fran has established a proven track record of delivering exceptional results through innovative sales strategies...
Fran Lee is a dynamic and forward-thinking software sales leader currently serving as the Vice President of Sales for Thryv Software. With over 20 years of experience in the industry, Fran has established a proven track record of delivering exceptional results through innovative sales strategies and a deep understanding of the SaaS landscape. At Thryv, Fran plays a pivotal role in driving the adoption of the company’s all-in-one business management software, which empowers local businesses to streamline their operations, enhance communication, and ultimately grow their customer base.
Under Fran's leadership, Thryv has successfully transformed from a legacy marketing services company into a burgeoning SaaS leader, leveraging cutting-edge technology to meet the evolving needs of small to medium-sized enterprises. Key projects spearheaded by Fran include the development and execution of go-to-market (GTM) strategies that have significantly increased market penetration and customer engagement. By focusing on targeted advertising sales and online marketing initiatives, Fran has effectively harnessed platforms like Google AdWords and Facebook to drive brand awareness and generate leads.
Fran’s expertise extends beyond traditional sales management; she excels in organizational development and strategic planning, enabling her team to adapt quickly to market changes and customer demands. Her commitment to fostering a culture of innovation and collaboration has not only enhanced team performance but has also positioned Thryv as a trusted partner for businesses looking to optimize their operations. With a keen eye for emerging trends and a passion for empowering local businesses, Fran Lee continues to be a driving force in the software sales industry.
