Nathalie Lejeune is a seasoned professional with over 20 years of experience in communication and marketing, specializing in high-stakes commercial environments across various challenging sectors, including IT, mobile telecommunications, insurance, and savings. As the Directrice Marketing Digital & Communication at Altaprofits, a subsidiary of Generali...
Nathalie Lejeune is a seasoned professional with over 20 years of experience in communication and marketing, specializing in high-stakes commercial environments across various challenging sectors, including IT, mobile telecommunications, insurance, and savings. As the Directrice Marketing Digital & Communication at Altaprofits, a subsidiary of Generali France, Nathalie plays a pivotal role in shaping the company's digital marketing and e-commerce strategies. Her extensive expertise allows her to effectively analyze market trends and consumer behavior, enabling her to define comprehensive acquisition and retention strategies that resonate with target audiences.
In her current role, Nathalie is responsible for the development and execution of a 360° media plan that spans traditional and digital channels, ensuring that Altaprofits maintains a competitive edge in the wealth management landscape. She collaborates closely with both internal teams and external partners to implement operational strategies that drive engagement and conversion across multiple platforms, including the company’s website and call center. Her proficiency in social media marketing, online marketing, and product management underpins her ability to navigate the complexities of the digital marketplace.
Nathalie's strategic mindset, combined with her hands-on experience in managing marketing initiatives, positions her as a key leader in the organization. She is committed to leveraging innovative marketing strategies to enhance brand visibility and customer loyalty, ultimately contributing to Altaprofits' growth and success in the financial services sector. Her passion for continuous improvement and adaptation to market dynamics ensures that she remains at the forefront of digital marketing trends, making her an invaluable asset to the team and the broader industry.
