John Backman is a seasoned professional in the realm of writing and communications, currently serving as the Principal at Backman Writing & Communications. With a diverse portfolio that spans advertising, marketing, and spiritual discourse, John has honed his expertise in crafting compelling narratives for both...
John Backman is a seasoned professional in the realm of writing and communications, currently serving as the Principal at Backman Writing & Communications. With a diverse portfolio that spans advertising, marketing, and spiritual discourse, John has honed his expertise in crafting compelling narratives for both prominent global brands and niche organizations. His extensive experience includes copywriting for industry giants such as Aflac, The Coca-Cola Company, and GE, as well as educational institutions that range from prestigious universities to community colleges.
At Backman Writing & Communications, John leads key projects that emphasize the importance of dialogue and deliberation, particularly in sectors like higher education, financial services, engineering, and technology. His ability to translate complex ideas into accessible content has made him a sought-after partner for organizations looking to enhance their communication strategies. John’s work not only focuses on traditional media but also embraces new media and content management, ensuring that his clients remain relevant in an ever-evolving digital landscape.
In addition to his writing prowess, John is the author of "Why Can't We Talk? Christian Wisdom on Dialogue as a Habit of the Heart," which reflects his commitment to fostering meaningful conversations in both personal and professional contexts. As a spiritual director, he integrates his insights on community development and volunteer management into his projects, enriching the narratives he creates. With a unique blend of creative direction and copy editing skills, John Backman continues to elevate the standards of effective communication, helping organizations connect authentically with their audiences.
