Kelli Ludewig serves as the Vice President of Sales at Henschel-Steinau, Inc., where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive innovative in-store marketing solutions. With a keen eye for detail and a commitment to quality, Kelli excels in...
Kelli Ludewig serves as the Vice President of Sales at Henschel-Steinau, Inc., where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive innovative in-store marketing solutions. With a keen eye for detail and a commitment to quality, Kelli excels in developing creative and cost-effective marketing programs tailored for various classes of trade. Her role is pivotal in leading a dynamic sales team, where she not only opens and maintains relationships with Fortune 500 accounts but also ensures that project intake and communications are streamlined for optimal efficiency.
Kelli's expertise in shopper marketing insights allows her to understand the nuances of consumer behavior, enabling her to craft strategies that resonate with target audiences. She is adept at utilizing her multi-material knowledge and pricing standards to guide the design and production staff, ensuring that every marketing initiative aligns with the overarching goals of retail sales enhancement. Her strong communication and presentation skills facilitate cross-functional team leadership, fostering collaboration among departments to drive product launches and integrated marketing campaigns.
In her current role, Kelli is involved in key projects that push the boundaries of traditional advertising, employing innovative approaches to account management and product development. Her strategic vision and hands-on leadership style not only inspire her team but also position Henschel-Steinau, Inc. as a leader in the in-store marketing arena. With a focus on delivering measurable results, Kelli continues to shape the future of retail marketing through her dedication to excellence and her passion for understanding what influences consumer purchasing decisions.
