Vanessa Goolsby serves as the Senior Vice President of Portfolio Operations at PSG, where she leverages her extensive experience in private equity and SaaS to drive growth and operational excellence across a diverse range of portfolio companies. With a remarkable track record of over 65...
Vanessa Goolsby serves as the Senior Vice President of Portfolio Operations at PSG, where she leverages her extensive experience in private equity and SaaS to drive growth and operational excellence across a diverse range of portfolio companies. With a remarkable track record of over 65 company engagements, Vanessa specializes in guiding CEOs and their teams in marketing, sales, and customer success to enhance bookings, identify incremental revenue opportunities, and establish predictable business models. Her deep expertise in go-to-market (GTM) strategies, particularly in the realms of Account-Based Marketing (ABM) and Demand Contribution Modeling, positions her as a thought leader in the industry.
Prior to her role at PSG, Vanessa was a three-time General Manager and the head of product for the $19 million RateFinder marketplace at Travelocity, where she played a pivotal role in its successful exit to Expedia. This experience has equipped her with a unique perspective on the intricacies of online marketplaces and digital marketing strategies. Her 18 years of leadership in both B2C and B2B settings have honed her skills in digital strategy, strategic partnerships, and contract negotiation, making her a valuable asset to any organization.
In addition to her operational role, Vanessa is a recognized author, facilitator, and speaker on GTM topics, sharing best practices on the Sales & Marketing Order of Operations and the integration of AI into GTM strategies. Her ability to distill complex concepts into actionable insights empowers teams to navigate the evolving landscape of digital marketing and demand generation effectively. Vanessa's commitment to fostering innovation and driving results continues to make a significant impact on the success of PSG's portfolio companies.
